Visitors enjoying Niagara Falls

About Digital Attractions

More than 20 years of digital imaging experience.

We have served more than 50 million guests at major Canadian attractions.

About us

We create the photographs and videos guests cannot make by themselves.

Since 2003, Digital Attractions has developed expertise in creating photographic and video mementos more efficiently, effectively and imaginatively than attraction guests could on their own.

We use current technology and friendly staff to provide service that fits into the flow and spirit of each venue. The result is a better guest experience and increased revenue for our partners.

Guests browsing their images at a photo gallery

Our approach

Leading technology. Friendly staff. World-class service.

Those three things have guided our work from the beginning. The equipment matters, but the way guests are welcomed and helped matters just as much.

Our people

Continuity of support since 2003.

Our leadership team brings experience in photography, tourism, technology, customer service and venue operations.

Irfan Saleemi

Irfan Saleemi

Founder, CEO

As founder of Digital Attractions, Irfan sets the company’s overall vision with a focus on building and growing key strategic partnerships.

Walwyn Hopman

Walwyn Hopman

COO

With more than 40 years of experience in photography, photofinishing and senior leadership at companies including Fujifilm and Kodak, Walwyn brings a wealth of industry knowledge to our team.

Michael Wassif

Michael Wassif

Director of Operations

With 20 years of hands-on experience at Digital Attractions as a photographer, location manager and digital systems manager, Michael knows how to deliver a positive guest experience.

Damian Romanowski

Damian Romanowski

Director of Information Technology

One of our original employees, Damian is responsible for our technologies and keeps reliability, performance and innovation at the forefront.

Artem Kemov

Artem Kemov

Director of Technical Services

With a degree in multimedia and more than 14 years of experience designing, implementing and maintaining technology systems, Artem safeguards the quality and reliability of our installations.

Lindsey DeLuca

Lindsey DeLuca

Director of Human Resources

Drawing on an extensive background in human resources, photography and customer service, Lindsey manages the administrative work behind strong, effective location teams.

Julie Bruchmann

Julie Bruchmann

Operations Manager

Julie has more than 20 years of hospitality experience. She maintains close relationships with our partners while keeping operations smooth, efficient and profitable.

Amberlee Clarke

Amberlee Clarke

Area Manager

With more than 10 years in travel and tourism and a strong focus on customer service, Amberlee works with her teams to give every guest the best possible experience.

Jaspreet Garcha

Jaspreet Garcha

Location Manager

With photography and tourism experience in the United Kingdom and Canada, Jaspreet leads and improves day-to-day operations at our CN Tower location.

Haroon Saleemi

Haroon Saleemi

Business Development Manager

Haroon works with attractions to identify practical opportunities for new photo experiences and long-term partnerships.

Sam Berardi

Sam Berardi

Location Manager

Sam uses his customer-service and leadership experience to oversee operations and manage a large team at one of our busiest locations.

Brittny Miller

Brittny Miller

Location Manager

Brittny oversees her location’s daily operations and supports the team members who work directly with guests.

Shannon King

Shannon King

Location Manager

Shannon manages day-to-day location operations and helps her team provide dependable, friendly guest service.

Chris Elphick

Chris Elphick

Technical Services Manager

With a lifelong interest in technology, photography and videography, Chris brings a useful mix of skills to an always-changing technical landscape.

Aiden Charles

Aiden Charles

Manager of Software Development

Aiden maintains our current software and leads research and development to improve our offerings, meet guest needs and explore new technology.