With over two decades of experience serving 50 million guests like yours, we’ve developed expertise in creating photographic and video mementos more efficiently, effectively, and imaginatively than they could ever do themselves.

We use leading technology, along with friendly staff, to provide world-class service that seamlessly integrates into the flow and spirit of each venue we operate from. The result is increased attendance and revenue for our partners.

Our Leadership Team Has Been Providing Continuity Of Support For Our Partners Since 2003

Irfan Saleemi

Irfan Saleemi

Founder, CEO

As founder of Digital Attractions, Irfan sets the company’s overall vision with a focus on building and growing key strategic partnerships.

Walwyn Hopman

Walwyn Hopman

COO

With over 40 years of experience as a Photographer, Photofinisher, and Senior Executive for companies such as Fujifilm and Kodak, Walwyn brings a wealth of knowledge and experience to our team.

Michael Wassif

Michael Wassif

Director of Operations

With 20 years of hands-on experience with Digital Attractions as a photographer, location manager, and manager of digital systems, Michael knows how to inspire a positive guest experience.

Damian Romanowski

Damian Romanowski

Director of Information Technology

As one of our original employees, Damian has responsibility for all of our technologies, ensuring that reliability, performance, and innovation remain at the forefront.

Artem Kemov

Artem Kemov

Director of Technical Services

With a degree in multimedia and over 14 years of experience in the design, implementation, and upkeep of technology systems, Artem ensures the fundamental quality and persistent reliability of our installations.

Lindsey DeLuca

Lindsey DeLuca

Human Resources Manager

Leveraging an extensive background in human resources, photography, and customer service, Lindsey manages the administrative side of creating and maintaining solid and effective teams for our locations.

Julie Bruchmann

Julie Bruchmann

Operations Manager

Julie has more than 20 years in hospitality and knows how to ensure the guest experience is the best that it can possibly be. She builds and maintains close relationships with our partners while ensuring operations run smoothly, efficiently, and profitably.

Amberlee Clarke

Amberlee Clarke

Area Manager

With over 10 years in the travel and tourism industry and strong attention to customer service, Amberlee has worked with her team for the last 6 years to ensure our customers receive the best experience.

Jaspreet Garcha

Jaspreet Garcha

Location Manager

With photography and tourism experience in the UK and Canada, Jaspreet is responsible for leading and improving the day-to-day operations at our CN Tower location.

Haroon Saleemi

Haroon Saleemi

Marketing Coordinator

Sam Berardi

Sam Berardi

Location Manager

Sam utilizes his extensive customer service and leadership skills to oversee operations effectively and manage a large team at one of our busiest locations.

Brittny Miller

Brittny Miller

Location Manager

Shannon King

Shannon King

Location Manager

Chris Elphick

Chris Elphick

Technical Services Manager

With a lifelong love for technology, photography, and videography, Chris has a unique set of skills and experience that allow him to pave the way forward in an ever-changing technological landscape.

Aiden Charles

Aiden Charles

Lead Software Developer

As our Lead Software Developer, Aiden’s role involves maintenance of our current software and research and development to continuously improve and enhance our offerings to meet guest needs and explore technological advancements